Instagram’s story feature: A quick take

August 3, 2016 0

In an interesting turn of events, Instagram updated their app this week to include a new feature called “Stories”.  This new functionality allows customers to post a temporary image to their follower’s timeline which will be wiped clean within 24 hours.  Furthermore, users can update their photo by overlaying drawings Read More

Is your customer Warren Harding?

August 1, 2016 0

There is a classic business school excerpt from Blink by Malcom Gladwell about Warren Harding (seen here).  The concept in brief is that an unusually weak 1916 Republican candidate pool spawned a desperate search for the nation’s next Republican nominee.  As the search ensued, a tall, attractive, and distinguished-looking Senator from Read More

5 Easy Steps for “Instagramming”

July 11, 2016 0

In 2010, an unlikely contender emerged in the Social Media space. Centered around photo-sharing, many investors were left baffled when Facebook paid $1B to acquire the small social platform in 2012. It turns out Facebook was right. Today, Instagram boasts over 500 million monthly active users and offers a sponsored Read More

What the Vinyl Record tells us about Marketing

July 8, 2016 0

Bob and Sue are celebrating 40 years of marriage.  Now empty-nesters, they finally ventured into the city to try the latest celebrity chef bistro.  Enjoying locally sourced cuisine by mason jar candlelight, Bob and Sue couldn’t help but feel like newlyweds again.  Their conversation quickly turned reminiscent, re-telling stories of college, Read More