The Pokémon Go phenomenon, and what to make of it

July 12, 2016 0

A phenomenon is sweeping the world in the form of a free app.  The Pokémon Go app is in it’s infancy and already boasting download and registration rates that are crushing the Pokémon Store servers.  Demonstration videos posted to YouTube on 7/7 have already surpassed more than two million views. Generations that Read More

What the Vinyl Record tells us about Marketing

July 8, 2016 0

Bob and Sue are celebrating 40 years of marriage.  Now empty-nesters, they finally ventured into the city to try the latest celebrity chef bistro.  Enjoying locally sourced cuisine by mason jar candlelight, Bob and Sue couldn’t help but feel like newlyweds again.  Their conversation quickly turned reminiscent, re-telling stories of college, Read More